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- How “Golden Eagle Snatches Kid” Ruled The Internet – The person who oversees YouTube's vision of what will become viral is Kevin Allocca. He's the company's trends manager, a buzzy title that essentially means he is ahead of the curve when it comes to babies on Roombas and cute dogs burping the alphabet. Allocca has identified three pillars of virality: tastemakers (those who decide what is cool, and spread it), communities (such as Reddit), and unexpectedness (which a bird-brained kidnapping has in droves).
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