Elokuvajulisteista (SXSW 2012)

Although they fight decisions of the studios they don’t agree with, Mondo (Justin Michael) try to not be assholes about it. #SXSW #movieart

Avoid ending up in the middle-ground, where everybody at the table is OK with it, because then it’s ”just advertising”. #SXSW #movieart

Most people see film posters only like a small image on their internet browser, so you need to create striking art. #SXSW #movieart

”Do something cool. Make something epic.” Studio execs often are clueless. #SXSW #movieart

When marketing to the lowest common denominator, trying to make everyone like it, you end up having no one like it. #SXSW #movieart

Some studios tend to blame the economy, and use that an excuse to not take any risks and water down the design. #SXSW #movieart

”Some focus groups don’t like red”, so all designs including red are shucked. Some studios are clueless. #SXSW #movieart

”Make it epic. But small. Make it action-y. But quiet.” Indeed they are. #SXSW #movieart

Soderberg and the fabulous Neil Kellerhouse get name-dropped. Makes sense. ;-) http://kellerhouse.com #SXSW #movieart

The theaters are now doing their own thing, and the fans are taking over, making posters they want to see. #SXSW #movieart

People care now, and don’t just worry about how much money it can make. #SXSW #movieart

We try to let the movie speak to the style. The movie gives the direction for the poster. #SXSW #movieart

Akiko tries to save specific techniques and styles for films that allow for it. ”Painting doesn’t work for Julia Roberts. #SXSW #movieart

Akiko ”I am getting used to stuff getting thrown away.” #SXSW #movieart

”Do you want something that likes the film, or do you want something else?” Sam Smith #SXSW #movieart

The covers of the Criterion Collection are used as a standard for excellence in this discussion. http://www.criterion.com/ #SXSW #movieart

Akiko only puts the work that she wants to do on her website as a means of steering the work offers she may get. #SXSW #movieart

”Shoot for the moon and ask what you want.” It’s easier for studios to go to an artist that is passionate. #SXSW #movieart

All designers have turned down work for certain movies, but sometimes they have to bite the bullet.#SXSW #movieart

Mondao actively went after the Star Wars, and this series was one of the hardest ones. http://collider.com/mondo-star-wars-posters-olly-moss/65649/ #SXSW #movieart

”We didn’t do the prequels because we don’t like them.” Mondo #SXSW #movieart

Mondo played a large role in this new trend of artful film posters. Akiko ”People are craving for art to put on their wall.” #SXSW #movieart

”It came from us doing it for the Alamo Drafthouse to us for doing it for the studios.” Mondo on the past 4 years. #SXSW #movieart

Akiko worked for weeks and weeks on 60th Anniversary of James Bond, then was asked for Shepard Fairey style. Heart-breaking. #SXSW #movieart

”Has it gone easier or harder to maintain a certain creative level?” Easier because the studios now come to the artists. #SXSW #movieart

The creators stress that they have the coolest jobs, the studios are supportive and this is a rennassaince in poster design. #SXSW #movieart

There’s always been good posters, and there’s always been crappy posters. #SXSW #movieart